As a business coach and owner of a marketing agency for almost six years, I've had the privilege of working with countless entrepreneurs and businesses across various industries. During this time, I've come to a profound realization that has transformed the way I approach my coaching and marketing strategies: success in business is not solely about marketing and branding. In fact, believing in yourself and doing the inner work is just as, if not more, important.

As a business coach to new entrepreneurs, one of the most common questions I get is about the difference between branding and marketing. Many new business owners think that these terms are interchangeable, but they actually refer to two distinct elements of your overall business strategy.

Soooo... I had someone slide into my DMs asking questions about a post I wrote the other day. I want to share my answers here for everyone else that could use some clarity.

PS. I am paraphrasing her questions so it makes sense for you guys.

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Her question: “’Giving people a reason to trust in your expertise’ makes me feel like I have to prove myself and that's a mixed message because others say I don't have to prove anything-I just have to be myself and attract what I'm aligned with.”